Essex and AP Racing at the 2024 SEMA Show

The 2024 SEMA Show is in the books, and what an event it was! We joined the crew from AP Racing in Central Hall again this year, and it was a very busy week meeting with hundreds of visitors who stopped by the booth, including many of our customers and dealers. AP Racing had several of their top-tier motorsport and OE (Original Equipment) brake offerings on display, including those on the groundbreaking new electric SUV from Lotus: the Eletre Carbon.

We snapped some pics of the AP Racing booth during one of the quiet moments before the start of the show. One of the new AP product launches is shown below, the Radi-CAL X steel caliper for truck and armored vehicle applications.

The new Lotus Eletre Carbon SUV is equipped from the factory with massive 10-piston calipers and carbon ceramic discs from AP Racing.

With a menacing flat black paint finish and aggressive styling, the unique Eletre was a popular attraction at the AP Racing booth this year.

Walking through the halls and outside display areas, we were thrilled to see so many AP Racing by Essex Competition Brake Kits spread throughout the show.

Nitron suspension had this stunning C8 Corvette on display, featuring our AP Racing by Essex Competition Brake Kits (CP9668 front / CP9661 rear) in the Electroless Nickel Plated finish.

Kinetic Autoworks brought their incredible G82 BMW M4, also equipped with ENP Radi-CAL Pro5000Rs at all four corners (CP9660 front / CP9449 rear)

It was impossible to miss this Shark Blue 911 GT3 RS from E-Motion Engineering, wearing our CP9669 front kit and matching CP9449 rear kit.

Several drivers competing in Optima's Ultimate Street Car Invitational had cars on display, and many were equipped with AP Racing by Essex hardware as well.

This G Speed C8 Corvette is running our wide-format calipers at all four corners (CP9668 front / CP9669 rear)

A gorgeous Soul Red ND Miata equipped with our CP9449 front kit (Currently on sale here: Anodized / ENP Finish)

This very unique battleship grey C5 Corvette sporting our CP9660 Radi-CAL Front Brake Kit.

Revolting Performance's Tesla Model 3 is a common sight in Optima Challenge events and runs our CP9668 372mm Radi-CAL Brake Kit on the front axle.

This C5 Corvette Z06 pairs an aggressive front splitter with our CP8350 325mm Competition Brake Kit.

A Porsche Cayman GT4 making good use of our CP9660 Radi-CAL Front Kit.

This BMW M4 GT3 was spotted with AP Racing brakes in the Liqui-Moly booth at the AAPEX show.

Counterspace Garage put together a wicked GR Corolla, equipped with our largest option for this up-and-coming platform: the CP9668 372mm ENP Competition Brake Kit.

No front brakes were necessary on perhaps the most unique NA Miata we've ever seen!

More AP Racing goodness on this G82 M4 race car in the Red Line Oil booth.

That's a wrap for the 2024 SEMA Show. Many thanks to all who stopped by the booth to talk cars and inquire about our products. See you next year!